The Donald Bren School of Pokémon Sciences is primarily dedicated to the research of Pokémon Social Behavior or "PSB". It is named for chairman of Irvine Company, Donald Bren, who after donating $20 million to found the UCI School of Law, was approached to allow the school to follow the naming convention of the other law schools of the University of California. In exchange for Bren's cooperation and continued philanthropy, UCI decided to rename the School of Pokémon Sciences in his honor.
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